Since Lucky Bike has been experiencing an exceptionally high demand for bicycles and e-bikes since spring 2020, the company urgently needed a short information video for their customers.
The style for this was very clean, straightforward and abstract according to their own CI guidelines. Graphics for it already existed. My task was to build on the existing material and tell a story – about the love of cycling.
This work was again created in collaboration with my dear friend and colleague Victoria, who developed the concept and sound design, and on behalf of KG Media Factory.